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歐米茄的總統廣告宣傳計劃 甘迺迪總統圖書館基金會、太陽神11號及超霸表

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超霸表與甘迺迪的聯繫是自然契合的。這位已故總統在任滿一千日期間,美國實現了第一次載人太空飛行任務。太空人華特・舒拉(Wally Schirra)和哥頓•庫珀爾(Gordon Cooper)分別在水星太空計劃(Mercury Program)最後兩次升空任務(友誼7號(Friendship 7)及忠誠7號(Faith 7))中佩戴着歐米茄超霸表遠征太空。




1962年9月12日,甘迺迪總統在萊斯大學(Rice University)演說時再次表示會展開登月計劃,並宣言:「我們選擇在60年代達成登月及另外一些任務,並非因為它們輕而易舉,而是因為它們具挑戰性。」

雖然甘迺迪總統沒有親眼見證太空人登月,但在他宣佈登月計劃約八年後,太陽神11號在1969年7月21日格林威治時間2:56時成功登陸月球,尼爾‧杭思朗(Neil Armstrong)成為第一位踏足月球的太空人。美國歷史學家施萊辛格(Arthur Schlesinger)對這次太空任務有以下的評價:「就算其他所有事情都被人遺忘,20世紀的成就仍會不朽地被世人銘記,因為那是人類首次跨越地球界限的年代。」「還有,」歐米茄總裁歐科華補充:「他們實現此舉時,手上佩戴的是超霸表。」

OMEGA’s Presidential Campaign
The JFK Library Foundation, Apollo 11 and the Speedmaster

OMEGA is basing a worldwide campaign for its iconic Speedmaster chronograph watches around a photograph of President John Fitzgerald Kennedy. The use of Kennedy’s image was arranged in cooperation with the John F. Kennedy Library Foundation which administers the rights to the late president’s name and image.


The connection between the Speedmaster and Kennedy is a natural one. It was during his thousand days in office that America’s first manned space flights took place. On the final two missions in the Mercury program, Wally Schirra and Gordon Cooper wore OMEGA Speedmasters on their spaceflights (Friendship 7 and Faith 7 respectively).

In fact, prior to Cooper’s launch on May 15th, 1963, the Speedmaster became the only watch ever to be approved by NASA for use on all of its manned flights. The popular chronograph has been part of every NASA manned mission since, including the six lunar landings.

President Kennedy was instrumental in promoting America’s lunar landing program. On May 25, 1961 in an address to the Joint Session of Congress, he first mentioned the importance of going to the Moon, saying, “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him back safely to the earth.”

The president reiterated the point in a speech at Rice University on the 12th of September, 1962 when he proclaimed, “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.”

While Kennedy would not be alive when it happened, a little more than eight years after he first voiced the challenge, Apollo 11 would land on the Moon and at 2:56 GMT on the 21st of July, 1969, Neil Armstrong would step onto the lunar surface. The American historian Arthur Schlesinger said of the mission, “The 20th century will be remembered, when all else is forgotten, as the century when man burst his terrestrial bonds.” “And,” as OMEGA president Stephen Urquhart has pointed out, “he did it wearing a Speedmaster.”